VersAcoustic

I created the brand identity and launch campaign for VersAcoustic Festival, a live music series developed to introduce the Versa beer range through intimate performances across Scotland.

From the festival identity and promotional materials to event publicity, every touchpoint was designed to reflect the contrast at the heart of the brand—balancing strength with subtlety, energy with intimacy. Broadcast by STV and featuring artists including James Yorkston, Emma Pollock and My Latest Novel, the campaign became as memorable as the performances themselves, with the limited edition posters proving so popular they were regularly taken from venue walls as keepsakes.