The Royal Highland Show

I created the identity and event branding for The Stag and The Pit Stop, the official bars at the Royal Highland Show, developing a contemporary brand that celebrated Scotland's agricultural heritage while appealing to a modern festival audience. Inspired by the iconic Highland stag, the identity reinterpreted a familiar symbol through a clean, confident visual language that worked seamlessly across every visitor touchpoint. From bar menus and signage to staff uniforms and promotional materials, the branding created a memorable destination within one of Scotland's most prestigious events.