Champagne
Mia Veritas

Created in collaboration with champagne industry figures Victor Lanson and Paul Failoni, Mia Veritas brings together generations of expertise with a contemporary vision for luxury champagne. The ambition was to create a distinctive new brand rooted in the traditions of Champagne while standing confidently alongside the world's most prestigious houses. Drawing on the Lanson family's heritage and deep understanding of the region, the project demanded a visual identity that felt both authentic and unmistakably modern. Inspired by the elegance and craftsmanship of the Belle Époque, I developed a richly detailed identity that celebrates the romance and artistry of classic champagne design. Ornate illustration, vibrant colour and refined typography combine to create a brand that feels timeless without becoming nostalgic.

Mia Veritas made its debut as the official champagne of the Abu Dhabi Grand Prix, introducing the brand on one of the world's most prestigious sporting stages.