Levi's

Levi's is one of the world's most recognisable brands, built on craftsmanship, authenticity and timeless design. The catalogue needed to celebrate the construction and versatility of the unisex collection while remaining unmistakably Levi's. Rather than following the conventions of fashion publishing, I developed a rigid editorial framework inspired by technical drawings and garment construction. Every element—from typography and sizing information to fabric specifications—was carefully organised within a precise grid. Against this disciplined structure, we introduced expressive photography that brought movement, personality and energy to the pages. The contrast between order and spontaneity echoed the collection itself, balancing technical precision with effortless style. The result is an editorial system that feels both engineered and expressive, reinforcing the strength of the Levi's brand while allowing the products to take centre stage.