Jeffrey's Lager

I created the brand identity for Jeffrey's Lager, developed for Tennent's Lager as a new addition to Scotland's beer market. Drawing inspiration from the brewery's heritage, the identity reintroduced a castle motif first seen on a historic ale from the 1970s, giving the new brand an immediate sense of authenticity and provenance. Combined with contemporary typography and a confident visual style, the design celebrated its Scottish roots while establishing a distinctive presence behind the bar.