Edinburgh Gin

I created a series of illustrated gift boxes for Edinburgh Gin's liqueur collection, developed in collaboration with John Lewis.

Bold colour palettes, expressive illustration and playful typography gave each pack its own distinct personality while maintaining a cohesive family across the range. Designed to stand out at retail, the collection celebrated the character of each flavour while reinforcing Edinburgh Gin's contemporary premium positioning.

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‘The bottle comes with a beautifully designed carton for gifting’.

John Lewis